BBC Radio Three – Audio Spot

BBC Radio Three – Audio Spot Case Study

BBC RADIO THREE – STEP IN

Radio three was seen as an exclusive club only those well versed in classical music could join. By pioneering the use of audio spotlight technology we enlightened an unsuspecting British public to the joy of classical music and changed Radio Three from an elitist place to one that was accessible to all.

The case study film explains the campaigns in more detail.