bodyshop

The Body Shop – National Press

BODYSHOP – BARBIE

The late great Anita Roddick asked me to help her launch a new initiative for The BodyShop called Love Your Body.

Her brief – ‘Do something that’s going to get us in a heap of trouble’.

Happily, Mattel obliged, threatening her with all sorts of legal action, and in the process, generating a load of free publicity in the national press for The BodyShop.

Result!